WellCalm → WellMTL
Creative Direction for Mental Health Non-Profit Start-up
September 2018 - August 2019
Cambridge, MA
Team: Joe Gatto, Ryan Gore, Tiana Woolridge, Gia Jung, Samantha Wettje
Semifinalist, Harvard Business School Venture Competition: Social Enterprise Track
I was in charge of Creative Direction, UX, Product design for WellCalm, which continued as WELLMTL after my engagement. As an ex-Goldman Sachs partner formed a mental-health impact venture fund, I helped with the design of one of the platforms. Mental Health is a cause about which I am most passionate, and my engagement was entirely pro-bono basis.
I was in charge of Creative Direction, UX, Product design for WellCalm, which continued as WELLMTL after my engagement. As an ex-Goldman Sachs partner formed a mental-health impact venture fund, I helped with the design of one of the platforms. Mental Health is a cause about which I am most passionate, and my engagement was entirely pro-bono basis.
Knowledge Sharing on Mental Health Resources
Style Guide Package
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Mental Health Stigma
Mental Health Stigma
Knowledge Sharing on Mental Health Resources
Pitch Deck
48 Quincy St. Cambridge, MA 02138