Soofa
Soofa
Product Strategy in Atlanta
Dec 2018 - May 2019
Cambridge, MA
Team: Gia Jung / Kailing Neo / Boris Spokoyny / Weike Sun / Blake Tye / Sophie Bertram
“Soofa is the neighborhood news feed [that combines] smart city communication technology and innovative digital out of home advertising.” Asked by the CEO to devise a go-to-market strategy for a new product in Atlanta, I researched small-and-medium-sized-business (SMB) communities and their Out-Of-Home (OOH) advertising engagements, and designed how Soofa can enrich their experiences and performances in these communities.
Product Strategy in Atlanta
Dec 2018 - May 2019
Cambridge, MA
Team: Gia Jung / Kailing Neo / Boris Spokoyny / Weike Sun / Blake Tye / Sophie Bertram
“Soofa is the neighborhood news feed [that combines] smart city communication technology and innovative digital out of home advertising.” Asked by the CEO to devise a go-to-market strategy for a new product in Atlanta, I researched small-and-medium-sized-business (SMB) communities and their Out-Of-Home (OOH) advertising engagements, and designed how Soofa can enrich their experiences and performances in these communities.
SMB Community Research Overview
Product Feature Recommendations and Prototype
Detailed analysis on the SMB community constituents
Final product recommendation
48 Quincy St. Cambridge, MA 02138