MF Fashion — Creative Direction
S/S 2015 Shanghai Fashion Week
German boutique in Shanghai sees brand identity reinforcement and creative direction through visual media, spatial and fashion design, including the store, physical and digital brand experiences, retail space, fashion and product design. The core brand identity of MF Fashion is based on a monochromatic and geometric representation of scultural forms. I devised sharp geometries and bold cuts to bolster this identity, combined with fluid material choices.
Runway Photo: Shanghai Fashion Week
Mood Board for the Project Consulted
Sketches
Runway Photos
Creative Direction and Spatial Identity Direction
48 Quincy St. Cambridge, MA 02138