Giambattista Valli Runway + Pop-up
2014
Consulting
2014
Consulting
The pop up store was set with mirroring, figural, and exhibitionary installations. Shanghai Exhibition Center was configured with architectural interventions to operate the pop-up production and narrate the brand. My responsibility included design, local production, and operational coordination of products, installation, and interior adjustments.
backstage organization first floor plan (above) and programme distribution (below)
My responsibility included pop-up storeretail design and production management
runway and front-of-the-house organization experiential photos and installation process (left) ground floor plan (right)
48 Quincy St. Cambridge, MA 02138